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lsm groups south africa 2019 pdf

Consumer market segmentation in South Africa: a …

 · Statistics South Africa has published its update national poverty lines for . Poverty lines are important tools that allow for the statistical reporting of poverty levels and patterns, as well ...I C S A This gaette is also available free online at No. GOVERNMENT GAZETTE, 15 FEBRUARY General notices • alGemene KennisGewinGs Independent Communications Authority of South Africa/ Onafhanklike Kommunikasie · Consumer market segmentation in South Africa, a country with 44.7 million people in , is done by a Living Standard Measure (LSM) scale. Twenty variables (each carrying a different weight, some positive, some negative) are used for the classification of s into eight different LSM groups.

Living Standards Measure

100 Table 40 Demographics of the 10 SAARF LSM® groups for SAARF AMPS® Dec 13 and SAARF AMPS® Jun 14 GROUP 1 GROUP 2 GROUP 3 GROUP 4 GROUP 5 GROUP 6 GROUP 7 GROUP 8 ...SU-LSM®s The wealth profile of South Africa continues to steadily improve. SAARF s Universal Living Standards Measure ... from 27.1% of the population to 31.8%. The top SU-LSM® groups have also increased significantly, with SU-LSM® 7-8 growing by 45 ...The Living Standards Measure or LSM is a marketing and research tool ( same as social economic class: SEC but more refine ) used in South Africa to classify standard of living and disposable income.It segments the population into ten deciles based on their relative means, with LSM 1 being the decile with the least means and 10 being the decile with the greatest means.

This is how much money the poorest are living on each …

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 · Online retail in SA soars to R30bn, comprising 2.8% of total retail A new report reveals that total growth for online retail in South Africa rose to 66% in , exceeding the 25% ... · The majority of LSM 7-10s are employed, either full-time or part-time (46.5%). Just over half of all South Africa's full-time employees come from this LSM supergroup, as do 27.2% of all part-time workers. Just over half of all those who are self-employed, are in(71 of , as amended) of South Africa and that all such returns appear to be true, correct and up to date. MJ Hogan Company Secretary 12 November THE SPAR GROUP LTD ANNUAL FINANCIAL STATEMENTS 3.

Why target lower LSMs? They offer potential for growth

Figure 2: Retail Sales According to Type of Retailer, June Source: Statistics South Africa, Retail trade sales, July According to Nielsen's defined basket share of super groups (which excludes fresh products as its panel data), nearly 50% of the average—A —1 AIDS HELPLINE: --22 Prevention is the cure Government Gazette Staatskoerant REPUBLIC OF SOUTH AFRICA REPUBLIEK VAN SUID-AFRIKA Vol. 588 Pretoria, 3 June Junie No. N.B. The Government WorksAn area of particular interest should be the lower LSM (Living Standards Measure) category. If you're not familiar with the term, it is the most widely used marketing research tool in Southern Africa and divides the population into 10 groups.Created by the South.

SAARF Segmentation Tools

(Corrigan, ). In South Africa the South African Advertising Research Foundation championed the development of a tool to measure living standandards (LSM). The SAARF LSM tool serves as a multivariate market segmentation index used to · In South Africa, data reveals that one bedroom and studio apartments have been the best-performing for over 12 years. Investors who choose a one-bedroom apartment receive better returns than those who invest in a two or three-bedroom flat. However, moreSAARF LSM ®Groups Average Income Jun10 Jun11 LSM 1 R1,496 R 1 363 LSM 2 R1,732 R 1 929 LSM 3 R2,052 R 2 258 LSM 4 R2,829 R 3 138 LSM 5 R3,832 R 4 165 LSM 6 R6,398 R 6 322 LSM 7 R10,066 R10 255 LSM 8 R13,698 R 14 014.

Market segmentation

 · Here are a few groups of statistics that will help us clarify and define South Africa digitally in . Where is South Africa digitally in terms: Internet Usage 31.18 million active internet users (Statista, ). 28.99 million active mobile internet users (Statista7 The South African Advertising Research Foundation's (SAARF) Living standard measurement (LSM) divides the population into ten LSM groups with 1 being the lowest and 10 the highest. Grouping is based on 29 factors including degree of urbanization,Living Standards Measure (LSM) is a second segmentation method which was founded in the 's by the South African Advertising Research Foundation. LSM's are used to provide a range of information on consumers that share the same category, such as needs, wants and values. consumers that share the same LSM will respond similarly to marketing messages.

Exploring South Africa's retail landscape

For , Statistics South Africa (Stats SA) estimates the mid-year population at 58,78 million. Approximately 51,2% (approximately 30 million) of the population is . Gauteng comprises the largest share of the South African population, with approximately 15,2 million(Corrigan, ). In South Africa the South African Advertising Research Foundation championed the development of a tool to measure living standandards (LSM). The SAARF LSM tool serves as a multivariate market segmentation index used to51 FEATURES INNOVATE 11 retail sales in South Africa surpassed a trillion rand for the first time in history. By , this is expected to increase to R1.46 trillion. Five South African companies

 · Online retail in SA soars to R30bn, comprising 2.8% of total retail A new report reveals that total growth for online retail in South Africa rose to 66% in , exceeding the 25% ...Development Research Unit, Wage Determination in South Africa, Vol II (-). (Cape Town: SALDRU, ), pages 70-1. Page 6 of 44 National Study, Workers= Protection South Africa facility the Minister was not shy to use during the =s. Similar ...According to the Tourism, report released by Statistics South Africa, foreign arrivals dropped by 71% from just over 15, 8million in to less than 5 million in . It is evident that the COVID-19 pandemic impacted the tourism industry quite hard around the world and in South Africa, mainly due to the lockdown and travel restrictions that were imposed.

Government Gazette Staatskoerant

PwC - 3 Recent years have seen surging investor interest in sub-Saharan Africa's retail & consumer sector. Whereas the focus was traditionally on extractive industries such as oil and mining, a growing consumer class demanding everything from mobile phones to•South Africa'seconomy entered a technical recession in the first half of and, despite a rebound in the subsequent two quarters, GDP growth came to just 0.8% for as a whole. •Economic activity was characterised by general weakness across all—A —1 AIDS HELPLINE: --22 Prevention is the cure Government Gazette Staatskoerant REPUBLIC OF SOUTH AFRICA REPUBLIEK VAN SUID-AFRIKA Vol. 588 Pretoria, 3 June Junie No. N.B. The Government Works.